In line with its accountability approach, YCASH deployed a full Customer Relationships Management system (CRM) integrated with its Call Center services and system, supporting multiple mechanisms. The main objective of the CRM is to provide customers, agents and partners with the needed support and makes sure they are all satisfied with the YCASH support and services. YCASH' CRM incorprates the functionality of accountability to affected populations, mainly complaints and responses functions of different categories (appreciations, request for information, request for support, complaints agiants our staff/agents, concerns associated with our teams breaching YCASH Code of Conduct, ...etc). All these complaints and feedbacks which are raised by our customers and clients are tracked, reported till they are closed assuring our customers and clients are satisfied. YCASH's CRM mechanisms include:
